School Comms.

“Manual planners are great for students. For parents juggling 80 emails a month, you want something that reads on your behalf.”

“Eighty emails a month, per kid. You're not bad at this — you're outnumbered.”

“ParentMail, ClassDojo, Google Classroom, a dozen WhatsApp groups — you're not disorganised. You're outnumbered by apps.”

“Each school sends from a different address, uses a different app, and expects you to remember a different deadline. The fix is unification, not heroism.”

“You know PE day because you've become the default parent — and 'default' is a workload nobody asked you to take on.”

“Every system that depends on you remembering will eventually fail. The trick is removing the remembering.”

“You're not disorganised — you're running two full-time jobs with the mental resources of one person.”

“Folders and filters help. But 62% of parents still miss events buried in their inboxes — so the system isn't quite working.”

“Yes — and the right one depends on whether you have more time or more money to spare.”

“Yes — 20 a week is the average. You aren't the problem. The inbox is.”

“Reception year hits with a wall of communication nobody warned you about. Coping starts with permission to not read every word.”

“Yes. Most of them. The Sunday-evening scroll is a shared experience, not a personal failing.”